Consultancy title:                                NHRC Communication Consultant

Supervisor:                                          The consultant reports to the Chairperson of the NHRC but will work under the specific technical guidance of the Executive Secretary.

Duration of Contract:                          6 months


1.                  Background information


The UN Peace Building Fund (PBF) through the United Nations Development Programme (UNDP) and Office of the High Commissioner for Human Rights is supporting the Government of The Gambia with the operationalisation of the National Human Rights Commission (NHRC). The NHRC was established by an Act of the National Assembly of The Gambia in December 2017 and it is a permanent body set up in full compliance with the Paris Principles. The mandate of the NHRC includes, the promotion and protection of human rights, recommending appropriate remedial action to the Government and seeking appropriate redress on behalf of victims, as well as increasing public awareness to promote a culture of human rights in The Gambia and assist the Government in the formulation of appropriate policies to guarantee human rights. On 14 February 2019 the President of the Republic of The Gambia swore in the five Commissioners of the NHRC following a long consultative nomination and vetting process.


The NHRC requires the services of a Communication Expert to support the Commission in its internal and external relations aimed at building and enhancing various partnerships, to ensure visibility and promote the work of the Commission.


This Terms of Reference is for the Communication Consultant.



2.         Purpose of Consultancy


The primary purpose of the Communication consultancy is to support the NHRC with both its internal and external communication.  The consultant is also expected to design a communication strategy to promote the work of the National Human Rights Commission during the course of the consultancy.


A.     Scope of work


Under the guidance of the Chairperson of the National Human Rights Commission, the consultant will develop a communication strategy to increase the visibility of the National Human Rights Commission, it’s mandate and work using a variety of communication tools.  The strategy is expected to contribute to creating a culture of human rights in the Gambia.


B.      Major duties and responsibilities of the Communications consultant are:


I.                    To develop a Communication Strategy for the NHRC to support its work, including a media relations strategy and implementation plan (in close collaboration with mass media, individuals, groups and organisations whose support is essential to the achievement of advocacy and communication objectives of the NHRC).

II.                  To develop a strategy and implementation plan for dissemination and launch of key NHRC publications bearing in mind the objectives, the purpose, target audience, and medium.

III.                To support NHRC staff members to communicate in a unified manner consistent with the values of the NHRC and strengthen the image of the organization with stakeholders and other potential partners.


C.      Expected Deliverables


                 i.            A work plan for the duration of the consultancy.

                ii.            A NHRC Communications Strategy incorporating all key elements in this TOR and as may be agreed during the consultancy.

              iii.            Recommendations on and time frame for implementation of the strategy.

              iv.            Information Education and Communication (IEC) materials developed for the NHRC.

                v.            Final consultancy report.


D.     Qualification


·    At least a Bachelor’s Degree in journalism, communications or other related field.

·  At least 7 years of experience in the field of media relations, journalism, communication and related issues.

·  Outstanding communication, networking and negotiation skills.

·  Excellent computer skills and experience in preparing and maintaining communication materials.

·   Demonstrated ability to work with minimum supervision, be dynamic, proactive and creative.

·   Build strong relationship with internal and external actors.

·   Excellent team work, communication and interpersonal skills, computer, analytical and report writing skills.

·   Strong command of English language and local languages.


3.      Duration


The duration of the consultancy will be for 6 months.


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